Recent Blog Posts

July 12, 2017

We all face important decisions every day; the solutions to these questions may depend on just the right balance of data and professional knowledge/experience. We recently participated in a course titled Evidence-Based Strategy and Decision-Making at the Edwards School of Business. This unique experiential course lead us through seven German-based companies, Kärcher, Eberspächer, AP Sensing,… Read more »

July 7, 2017

…Simply put, no. Branding is a STRATEGIC activity. Advertising is one TACTICAL method of executing the brand strategy (it’s not the only one) Advertising is actively promoting a product or service. It’s pushing out a message to get sales results: “Buy our product because it’s better than theirs.” Advertising may contribute to a brand, but the brand is bigger… Read more »