March 2, 2017

Advertising is all about sharing information, gaining new leads and customers, and engaging in people’s lives. But an effective campaign can no longer stand out by virtue of just its words and images. The strategy of how information reaches us is carefully calculated and measured in this digital age. By means of new apps, platforms… Read more »

February 27, 2017

When you first launched your business, you likely had a specific goal in mind. You may have defined the reason for your company’s existence in your mission statement and described its ideal future in your vision statement. As the leader at the helm of a start-up, the core beliefs, values and standards you set out for… Read more »

February 21, 2017

More and more, businesses are improving their processes with digital technology and online tools. Digital literacy is about understanding information when it is presented in different formats, and figuring out how to use it in secure and productive ways. Learning about these tools and understanding how to use them well is what helps people become… Read more »

February 16, 2017

This guest blog post is provided by the Canadian Food Inspection Agency (CFIA). The CFIA is dedicated to safeguarding food, animals and plants, which enhances the health and well-being of Canada’s people, environment and economy. If you read our last blog post, you know that your food business may be impacted by the proposed Safe… Read more »

February 13, 2017

Thinking of starting a business? Discover the difference between a business model and a business plan. Taking steps to determine how you set up and execute your business ideas can help in the success of your new venture. Business model There are many types of business models that you could adopt. Some examples are: Manufacturer… Read more »