July 12, 2017

We all face important decisions every day; the solutions to these questions may depend on just the right balance of data and professional knowledge/experience. We recently participated in a course titled Evidence-Based Strategy and Decision-Making at the Edwards School of Business. This unique experiential course lead us through seven German-based companies, Kärcher, Eberspächer, AP Sensing,… Read more »

July 7, 2017

…Simply put, no. Branding is a STRATEGIC activity. Advertising is one TACTICAL method of executing the brand strategy (it’s not the only one) Advertising is actively promoting a product or service. It’s pushing out a message to get sales results: “Buy our product because it’s better than theirs.” Advertising may contribute to a brand, but the brand is bigger… Read more »

July 4, 2017

…And how the German reputation can help your start-up After spending 10 days in Stuttgart, Germany touring many companies both local and global, two things became glaringly obvious (and it wasn’t the German’s love for beer, although that too was quickly apparent as we were immersed in German culture). First, that German companies rely heavily… Read more »

May 30, 2017

Intellectual property (“IP”) is often misunderstood.  IP is not the exclusive preserve of Fortune 500 companies, deep thinkers or those who sip on energy drinks while they work on computers in their parent’s basement.  Virtually every small and medium-sized business has some form of IP and should be taking steps to ensure it is protecting… Read more »

May 3, 2017

Cash flow statements for a business plan include the Total Projected Costs (all the costs to start up or expand your business and how the costs will be financed.) These costs should have written quotes to be as accurate as possible with the financial planning. This is the Opening Statement of the Cash Flow Projections…. Read more »