August 4, 2017

In any business involving two or more people, the basic options are a partnership or a corporation.  A corporation is often the most beneficial. As a shareholder in a corporation, you often are not personally liable for most of the debts, obligations or acts of the corporation. On the other hand, you will be subject… Read more »

July 12, 2017

We all face important decisions every day; the solutions to these questions may depend on just the right balance of data and professional knowledge/experience. We recently participated in a course titled Evidence-Based Strategy and Decision-Making at the Edwards School of Business. This unique experiential course lead us through seven German-based companies, Kärcher, Eberspächer, AP Sensing,… Read more »

July 7, 2017

…Simply put, no. Branding is a STRATEGIC activity. Advertising is one TACTICAL method of executing the brand strategy (it’s not the only one) Advertising is actively promoting a product or service. It’s pushing out a message to get sales results: “Buy our product because it’s better than theirs.” Advertising may contribute to a brand, but the brand is bigger… Read more »

July 4, 2017

…And how the German reputation can help your start-up After spending 10 days in Stuttgart, Germany touring many companies both local and global, two things became glaringly obvious (and it wasn’t the German’s love for beer, although that too was quickly apparent as we were immersed in German culture). First, that German companies rely heavily… Read more »

May 30, 2017

Intellectual property (“IP”) is often misunderstood.  IP is not the exclusive preserve of Fortune 500 companies, deep thinkers or those who sip on energy drinks while they work on computers in their parent’s basement.  Virtually every small and medium-sized business has some form of IP and should be taking steps to ensure it is protecting… Read more »