What is market research?

Successful businesses have extensive knowledge of their customers and their competitors. Market research is the process of gathering information which will make you more aware of how the people you hope to sell to will react to your current or potential products and services.

Top view of young  Businessman woman hands reviewing analyzing financial data chart.

How market research can help you:

–  Understand your customers and their preferences

–  Identify opportunities to grow and increase profits

–  Recognize and plan for industry and economic shifts

–  Monitor the competition in your market

–  Mitigate risk in your business decisions

Square One’s Market Research:

These services are provided to our clients at no cost.  To request reports, please contact our office at 1.888.576.4444 or email info@squareonesask.ca.


Get data that sheds light on population characteristics such as location, age, income, education level, and more.

Labour and employment data:

Find statistics and analysis related to the labour force, employment and income from official Canadian and international sources.

Canadian economy:

Get the latest official economic indicators, which shed light on the performance of several segments of the Canadian economy.

Industry sector data:

Find statistics that can help you better understand your industry, and study the latest trends that could impact your business.

Importing and exporting:

Find Canadian and foreign trade statistics and other information that can help you to grow your business.

General research and statistics:

Discover resources available through Square One, Statistics Canada, Canada’s government libraries and the United Nations.


Links to Research & Statistics

Saskatchewan Small Business Profile 2015
Presented by: Ministry of the Economy, Performance and Strategic Initiatives Division
Government of Saskatchewan

Entrepreneurial Communities – Canada’s Top Places to Start or Grow a Business in 2015
Presented by: Canadian Federation of Independent Business

Invest in Canada
Presented by: Investment Strategy and Analysis Division, Office of the Chief Economist
Foreign Affairs, Trade and Development Canada