Building a Marketing Plan (Webinar)

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February 6, 2019

3:00 pm – 4:30 pm

Presentation by:

Caitlin Dika

Team member with MNP’s National Marketing Strategy team


Marketing is much more than advertising and promotion. Businesses need to understand and be able to articulate their products and services to exhibit their true value to their targeted clients. In this session, participants will:

  • learn the importance of completing a marketing plan and following the marketing process,
  • distinguish between benefits and features,
  • articulate how their products and/or services exhibit true value to their targeted clients,
  • gain an appreciation for the strategy their business must follow to be successful, and
  • develop usable strategies to help them meet their business goals.
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