Conducting Industry and Market Research (Webinar)

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January 22, 2019

1:00 pm – 2:30 pm

Presentation by:

Jennifer Lester

Senior Manager in the Consulting Practice of MNP LLP


Business owners need to understand the importance of industry and market research and learn how to use this effectively as input into their planning process. In this session participants will learn:

  • the benefits market research provides to their planning process;
  • detailed guidelines on how to search for existing sources of information to validate their business plan; and
  • how to conduct their own market research through the use of informational interviews, surveys, and focus groups with various industry stakeholders.
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