Oil and Water, or Bread and Butter: Getting your business strategy and communications plan in sync

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May 1, 2019

11:30 am – 1:30 pm

Location

Hilton Gardens Inn Saskatoon Downtown 90 22 Street East, Saskatoon, SK, Canada

Description

Oil and Water, or Bread and Butter? | Get your business strategy and communications plan in sync.

You read the buzz words in business strategy all the time: alignment, goals, KPIs, synergy, strategic objectives, integration, strategic management – the list goes on.

But what does this all mean for you, the professional communicator?

Join the dream team at SREDA – Alex Fallon, President & CEO, and Erin Lawson, Director of Marketing & Communications – to talk about the core elements of a business strategy and what it takes to integrate your marketing and communications plan to the broader business objectives.

This event is great for all the junior communicators in the room and for the seasoned communicators who need a refresher.

This event qualifies for one CMP or SCMP maintenance point.

Agenda

11:30 am – Registration and lunch service

11:45 am – Getting your business strategy and communications plan in sync

  • Erin Lawson, Director of Marketing & Communications, SREDA

12:30 pm – Developing a Culture of Collaboration

  • Alex Fallon, President & CEO, SREDA
  • Erin Lawson, Director of Marketing & Communications, SREDA

1:00 pm – Wrap Up

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