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Kara Leftley Square One October.20.2017

I have been working at Square One for three weeks now and I am thrilled with my new position – now, I know what you… Read More

Aren’t Advertising & Branding the Same Thing?

Michael Poulin Poulin Strategy July.7.2017

…Simply put, no. Branding is a STRATEGIC activity. Advertising is one TACTICAL method of executing the brand strategy (it’s not the only one) Advertising is actively promoting a product… Read More

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