How market research can help you…
What is Market Research?
Successful businesses have extensive knowledge of their customers and their competitors. Market research is the process of gathering information to determine who you will sell to and why; potential opportunities and challenges for your business; and the general state of the industry you operate in. Market research provides insights in order to make strategic business decisions and avoid and contain risk.
There are two types of market research: primary and secondary. Primary research refers to your own observations, data, surveys and information that you’ve collected yourself. Secondary research refers to data that someone else has collected, analyzed and published. Square One has access to numerous secondary research sources provided by the Canada Business Network.
Accessing Square One’s Research Reports
Square One provides research reports at no cost to Saskatchewan residents looking to start or expand their business. To request reports, please contact our office at 1.888.576.4444 or email firstname.lastname@example.org and provide a brief description of your business idea, where you are located and what kind of information you are looking for.
Get data that provides organized information on population characteristics such as location, age, income, education level, and more for Saskatchewan cities, towns and rural municipalities. Census Profiles also include household expenditure information on a variety of common goods.
Receive summaries and statistics that can help you better understand your industry, and study the latest trends and challenges that could impact your sector.
Access listings for competitors, suppliers or sales for anywhere in Saskatchewan.
Labour and Employment Data:
Find statistics and analysis related to the labour force, employment and income from official Canadian sources.
Canadian Economic Data:
Get the latest information on the current state of the economy.
General Research and Statistics:
Discover resources available through Square One, Statistics Canada and other official libraries.