Market Research & Reports

Successful businesses have extensive knowledge of their customers and their competitors. Market research is the process of gathering information which will make you more aware of how the people you hope to sell to will react to your current or potential products and services.

How market research can help you…

Understand your customers and their preferences
Identify opportunities to grow and increase profits
Recognize and plan for industry and economic shifts
Monitor the competition in your market

What is Market Research?

Successful businesses have extensive knowledge of their customers and their competitors. Market research is the process of gathering information to determine who you will sell to and why, potential opportunities and challenges for your business and the general state of the industry you operate in. Market research provides insights in order to make strategic business decisions and avoid and contain risk.

There are two types of market research: primary and secondary. Primary research refers to you own observations, data, surveys and information that you’ve collected yourself. Secondary research refers to data that someone else has collected, analyzed and published. Square One has access to numerous secondary research sources provided by the Canada Business Network.

Accessing Square One’s Research Reports

Square One provides research reports at no cost to Saskatchewan residents looking to start or expand their business.  To request reports, please contact our office at 1.888.576.4444 or email and provide a brief description of your business idea, where you are located and what kind information you are looking for.

Census Profiles:

Get data that provides organized information on population characteristics such as location, age, income, education level, and more for Saskatchewan cities, towns and rural municipalities. Census Profiles also include household expenditure information on a variety of common goods.

Industry Profiles:

Receive summaries and statistics that can help you better understand your industry, and study the latest trends and challenges that could impact your sector.

Business Listings:

Access listings for competitors, suppliers or sales for anywhere in Saskatchewan.

Labour and Employment Data:

Find statistics and analysis related to the labour force, employment and income from official Canadian sources.

Canadian Economic Data:

Get the latest information on the current state of the economy.

General Research and Statistics:

Discover resources available through Square One, Statistics Canada and other official libraries.

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