Market research is vital to understanding your customers, industry, and competitors. Whether you’re developing your business plan or need to make an informed business decision, we can help. Saskatchewan entrepreneurs can access secondary research reports in the following categories:
Receive population data such as location, age, income, education level, and more for any Saskatchewan municipality. Census Profiles include household expenditure information on a variety of common goods.
Receive summaries and statistics that can help you better understand your industry, and study the latest trends and challenges that could impact your sector.
Access listings for competitors, suppliers or sales for anywhere in Saskatchewan.
Get the latest information on the current state of the economy.
Don’t know where to start? Contact us for assistance.
The Importance of Research
Successful businesses conduct extensive and continuous research of their:
- Competitive landscape
- Industry and supply industries
- Local and global economic environments
Research is the process of gathering knowledge, information and insights in the areas above. Accurate and comprehensive research will lead to strategic business decisions. Research will help you:
- Find opportunities and reduce risk
- Develop stronger relationships and products/services for your customers
- Monitor the competition
- Recognize and plan for economic shifts
There are two main types of market research: primary and secondary.
Primary research refers to the act of gathering original data. Methods include surveys, focus groups, questionnaires, interviews, and even casual conversations with customers, suppliers and competitors.
Secondary research uses data or research that has already been collected. Square One has access to numerous secondary research sources provided by Western Economic Diversification Canada.
Both types are important when developing strategic business ideas and operations.